Tuesday, 28 August 2012
Ryk gets hands dirty at Kia Val de Vie race
Former Olympic gold medallist and Val de Vie Estate marketing director Ryk Neethling will participate in the inaugural Kia Val de Vie Mountain Bike Challenge, presented by ASG, in the Paarl-Franschhoek Valley on September 16.
(Photo Courtesy: Full Stop Communications)
Former Olympic gold medallist Ryk Neethling will swop water for dirt when he competes in the inaugural Kia Val de Vie Estate Mountain Bike Challenge, presented by ASG, on September 16.
As the marketing director of the polo, wine and lifestyle estate in the heart of the Paarl-Franschhoek valley just outside Cape Town, Neethling said sport played an important role in promoting its offering and he was keen to get his hands dirty alongside the other competitors.
“Val de Vie is surrounded by beautiful mountains and we have been exploring opportunities to do such an event for a couple of years now.”
According to him, one of their key objectives was to ensure that the event was open to all. “With this race we aim to attract everybody from experts to novices, residents and young families ready for a great day out in the winelands.”
Neethling said the estate envisaged a long-term partnership with the title sponsor Kia Motors and organisers ASG Events.
Val de Vie is the second in a series of four Kia-sponsored races that marks the car manufacturer’s first foray into the sport.
David Sieff, marketing manager at Kia Motors South Africa, said the motoring brand was essentially young-at-heart and that the sport of cycling spoke to this key element. “That, coupled with a fantastic venue, will ensure everyone has a memorable weekend experience.”
Race director Darren Herbst said the organisers had been working steadily on the project since they were first approached four months ago. “The area is so beautiful and expanding into mountain biking is obviously a natural fit.”
He believed the sport was a fantastic vehicle for showcasing the more accessible side of the exclusive estate. “Val de Vie has this prestigious aura about it; it’s an awesome aspirational brand but actually very inviting.”
Herbst said mountain biking in South Africa was at a crossroads, with people becoming more selective of the events in which they participated.
“The trails we’ve got there are unbelievable. But that doesn’t help if the organisation and activities surrounding the race itself isn’t something special.”
He said the Val de Vie Polo club would host the start-finish area.
“It’s going to be very festive. We will have picnic areas in the middle of the field with the riders doing a loop around the spectators and their supporters.”
Herbst said riders could opt for either the 60km feature race or the 30km ride, depending on fitness level and technical ability. There will also be a 3km event for children.
“The spread of distances allows the Kia Val de Vie race to be accessible to more people – from elites to little ones getting their wheels dirty for the first time.”
Herbst said the course covered the estate and at least six neighbouring farms. Riders can look forward to taking on a section used in both the Absa Cape Epic and Columbia Grape Escape.
Other events backed by Kia are the Walkerville Classic (July), KZN Expedition (November) and Krugersdorp Game Reserve Mountain Bike Challenge (February 2013).
To enter, visit www.cyclelab.com. Late entries will be accepted at the start.
For more info, contact ASG Events on 076 621 1807 or email email@example.com
For updates, follow @CyclingnewsZA.
||All the News
Tuesday, 18 June 2013
French race crown for Calitz Monday, 17 June 2013
South Africa takes sixth place as Australia wins team gold at DAKINE ISA World Junior Surfing Championships Sunday, 16 June 2013
Weiss ready for Totalsports XTERRA PEZULA Friday, 14 June 2013
Skateboarding Road Show to Rock Kimberley Friday, 14 June 2013
Colour me Crazy 5km Run and Colour Fest coming to Joburg soon! Wednesday, 12 June 2013
What an awesomely Wacky Weekend at Arabella Wine Estate Wednesday, 12 June 2013
High praise for the 2013 Bridge Cape Pioneer Trek route Wednesday, 12 June 2013
36ONE MTB Challenge 2014 - Entries open soon Wednesday, 12 June 2013
Jordy Smith 5th as Kelly Slater wins Volcom Fiji Pro and takes rankings lead Wednesday, 12 June 2013
Zola back on the road Tuesday, 11 June 2013
K-Way’s Andre Calitz is ready for French 100-kilometre mountain race Monday, 10 June 2013
A sting in the tail for Old Fisherman's Trail Challenge Monday, 10 June 2013
Team SA off to a good start at DAKINE ISA World Junior Surfing Championships in Nicaragua Monday, 10 June 2013
Great start to Spur School MTB League in the Western Cape Monday, 10 June 2013
Lots of activities in June from Dirtopia Monday, 10 June 2013
FEAT Award calls for creative, low-budget adventures to sponsor Sunday, 09 June 2013
Woolcock and Luus take wet Knysna win Sunday, 09 June 2013
Haile Gebrselassie excited by Ethiopia's first international marathon Friday, 07 June 2013
Smile 90.4FM's Eloise Pretorius to participate in Peninsula Paddle with adventurer Riaan Manser Friday, 07 June 2013
Our own Jacques Marais, appointed Sony Imaging Ambassador in South Africa!